Henry Luce’s Life magazine began its nearly 70 year publication run in 1936 as Time Inc.’s third magazine, following Time and Fortune. Much like National Geographic, Life was known for its effective use of photography in relaying stories about current events. Life, Time, and other magazines like it are crucial to understanding historical American culture as it was interpreted through journalism, photography, and advertisements. The magazine’s popularity slowly declined over the course of the 20th century, transitioning from a weekly to a monthly publication in 1978 and ceasing publication in 2000. Emblematic of the shift in media from print to video and eventually the Internet, Time Inc. would merge with Warner in 1990 for almost $15 billion, and Time Warner then merged with AOL in 2000 for $164 billion.
Life. [Chicago: Time Inc.] 1936. Vol. 1, nos. 1 and 6.
Lehigh University Catalog Record: https://asa.lib.lehigh.edu/Record/80296
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