Connecting with Readers


Web 2.0 Media samples used by the Royal Society

Like other scientific publishers, even the august Royal Society is exploiting many forms of Web 2.0 media to connect with a new generation of researchers and students. Through its partnership with Highwire Press, which produces the electronic version of the journal, Philosophical Transactions offers such services as alerts, cross references , links to related work, social bookmarking, illustrations that can be captured as PowerPoint slides and audio supplementary files – none of which are available in the corresponding print edition.